Kaitlyn Smith

Kaitlyn Smith is Keelvar's Head of Marketing, owning global marketing strategy and execution. She is accountable for pipeline contribution to new business, brand and category positioning, and equipping sales to win complex enterprise deals. She leads a high-leverage team with a focus on the levers that move deals.Before Keelvar, Kaitlyn built and ran a partner ecosystem of 20+ procuretech SaaS providers, where partner-sourced pipeline became the firm's largest revenue channel. She has managed multi-channel GTM across multiple business units, including post-acquisition integration for a newly acquired SaaS product. Her earlier career includes seven years in law firm operations, where she developed a deep understanding of complex buying cycles, stakeholder alignment, and marketing to risk-averse buyers. Kaitlyn holds a BA in Communication from Texas A&M University and completed the Strategic Marketing Leadership program at Stanford Graduate School of Business