Why too much Choice is Demotivating

Alan Holland

April 6, 2022

Did you know that giving customers too much choice is likely to reduce sales?

It is true and something I experienced personally when attempting to purchase a mobile phone recently. I was clear in my intention, I knew the make of phone I wanted and as a frequent international traveller I felt the choice of package would be straightforward. However, when presented with a bewildering array of tariff options and add-ons I left the shop without buying the phone and resolving that I needed to think about it. But I still haven’t bought a new phone and the shop would have been better served presenting me with fewer options.

See more at:

Contact us for a demo

Related resources

No items found.
No items found.
No items found.
No items found.

Request demo

Ready to see how our sourcing optimization compares to other e-sourcing tools?

About us

Get a background on our company, our vision and values, and leadership team.