A Close Partnership With Impressive Metrics
Mars was undergoing an internal digital transformation initiative, which required the digitization of procurement. However, Mars was limited by its existing sourcing optimization tool as it was not user-friendly and people were reluctant to use it.
Keelvar’s solution was exactly what Mars was looking for, and the partnership has resulted in some impressive metrics. Mars had a base level aim to create 75 events during the first year of using Keelvar, but this was more than doubled to 150-160 events. Mars also has around 300 users set up, and at least half of them have used the Sourcing Optimizer in one way or another. Previously, it took the Mars team four days to build an RFP, but now, with the adoption of Keelvar it takes just four hours to build the RFP for its entire European road freight.
The adoption of Keelvar has resulted in massive savings for Mars and through the automation of some of the simpler tasks, it has freed teams up to engage in more strategic work, driving more positive impact. This in turn has had a positive knock-on effect with rising employee satisfaction and retention.