Riona Hegarty

VP Marketing

As VP of Marketing, Ríona is responsible for driving market awareness of Keelvar as a thought leader and category creator in Sourcing Optimization and Sourcing Automation. Ríona is committed to helping customers learn how to solve their sourcing challenges and show how Keelvar can help them achieve this.

Ríona has over 14 years experience in leading and building marketing teams from large Enterprise Software companies to smaller B2B SaaS start-ups and scale-ups. Ríona is experienced in building marketing functions from infancy including strategy development, product positioning, revenue marketing, brand development and sales enablement. Ríona has a passion for category creation in helping customers identify solutions to challenges they didn’t know existed and helping create a new buying vision.