"I think Keelvar is so innovative in what they do and really listening to what the voice of the customer is; it's an incredibly easy-to-use tool."

In this video, The Coca-Cola Company's Senior Director of Global Logistics Procurement, Sarah Broadley, discusses how the company harnesses innovation with Keelvar's cutting-edge solutions while eliminating complexities for both buyers and suppliers.

"The evolution of our collaboration over the past four years has been transformative, driving monumental changes in procurement efficiency and strategy," Sarah explains.