5 Tips For Attracting Gen Z Talent To Procurement

Kerrie Kennedy

April 20, 2023

There are numerous pathways that can lead to a fulfilling job within the supply chain industry. But how often do you really stop and think about what drew you to procurement in the first place? Was it a generational influence that saw you following in the footsteps of a family member, encouragement from a high-school career advisor, or – like so many others – did you ‘fall into it’ during young adulthood while exploring your career options? 

If it’s a case of the latter, perhaps one reason that a Chief Procurement Officer (CPO) or supply chain management role didn’t always appear on your horizon as a worthy profession to pursue during your formative years is that unlike careers in law, medicine or technology, there has tended to be a lack of visibility around the expansive opportunities the industry affords or confusion about the critical business functions that procurement roles permeate. (And it doesn’t help that Hollywood hasn’t made any blockbusters featuring a character who works as a CPO.)

As a result of recent and dramatic global events procurement has morphed from being seen as “the purchasing police” to playing a key role in shaping and meeting strategic goals and ensuring strong business performance. In Ardent Partners’ State of Procurement and the CPO report, procurement executives said the impact of their work has been either ‘game-changing’ (12%) or ‘significant’ (40%). As the report’s authors say about the disruptions tied to the COVID-19 pandemic: “In many organizations, the procurement department has been thrust into the ‘hero’ role.”

With the Baby Boomer generation on the cusp of retirement age, the timing couldn’t be better for attracting a flurry of graduates to the opportunities that abound in the supply chain industry. And yet, supply chain and transportation sourcing organizations often report they are still struggling to recruit talent from the most recent demographic entering the adult workforce: Generation Z.

Changing Times, Teams, And Procurement Technology

Gen Z is a digitally native generation born between 1997 and 2012, many of whom are showing promise as innovative trailblazers shaping much of the sustainable sourcing agenda in our world today. According to a Deloitte survey, this generation has been deeply affected by the pandemic, but they also view the crisis as an opportunity to reset and drive the changes they want to see becoming the norm. 

Deloitte’s findings revealed that a focus on climate change, human rights, and Corporate Social Responsibility are among the key traits that Gen Z looks for in the companies they buy from and work for, and that they are even more likely than Millennials to choose their workplace based on their personal ethics.

In theory, this should spell good news for procurement as the opportunities to make a difference in supply chains aligns particularly well with plenty of the values that Gen Z job seekers hold in high regard. For example, strategic sourcing can mean they have a direct hand in driving more sustainable supply chains, or making decisions to seek out suppliers who share similar morals and ethical standards.

But there is another key priority for Gen Zers that many procurement organizations are still not quite hitting the mark on: modern esourcing software and procurement technology. 

Driving the Digital Transformation Agenda

Gen Z talent is far more likely to be attracted to roles that afford them an opportunity to showcase their prowess with digital tools and apps, and they count ‘technological savviness’ among the critical employee characteristics for the success of their organization (Deloitte). Although Gen Z is not necessarily more competent with technology than past generations, much like their Millennial predecessors, this cohort finds it easier to accept and adapt to new technologies such as Artificial Intelligence since they have been exposed to digitization for the entirety of their lives.

On the flip side, this also means Gen Zers may be less willing to use complex or archaic IT systems and sourcing software when they know there are modern, user-friendly and efficient ways of getting their work done. They may also be less tolerant of jobs where the work is monotonous, tedious, repetitive, particularly if tech is available to automate those things so they can focus on more strategic or creative pursuits.

According to a report by Forrester, “businesses preparing for the future of work must understand the changing technology preferences among workforce generations.” Findings here showed that tools such as spreadsheets were far less likely to be used by younger generations when compared to their older colleagues; even email was shown to be used by just 42% of Gen Z weekly versus 76% of Baby Boomers. 

Woman covered by colorful computer code
As a digitally native generation, Gen Z may be less willing to use complex or archaic IT systems and software

Unsurprisingly, Gen Zers and Millennials surveyed by Forrester were much more likely to gravitate towards applications including voice recognition, virtual assistants and augmented and virtual reality. And now it seems there’s a new technological evolution on the supply chain horizon to contend with, one which “coincides and is driven by members of Generation Z” according to a Gartner report.

Just as AI tools emerged at the same time that the Millennial generation entered the workforce, Gartner reveals that Gen Z innovators are paving the way towards an autonomous supply chain, accelerated by a combination of new technologies that come under the umbrella of “hyper-automation.”

Between 2025 and 2030, Gartner points out that technologies such as machine learning and AI are expected to enter mainstream adoption – around the same time that Gen Z workers progress into leadership positions.

Is Your Sourcing Tech Primed for Gen Z?

Therein lies a conundrum for organizations looking to attract fresh talent into their procurement functions as the older leaders begin to retire, but have been particularly slow to adopt any kind of modern procurement technology. Global awareness of procurement's importance has never been greater, and the opportunities to make a difference in supply chains align particularly well with many of the values that the Gen Z job seekers hold in high regard.

One way to attract more Gen Z applicants for open roles is for CPOs to go “all in” on digital transformation and prioritize these initiatives over all other programs.But for those organizations that have been reluctant to initiate any form of digital transformation or whose current procurement teams have become adept at problem-solving and deciphering complex workflows exclusively using legacy systems or spreadsheets could find it increasingly harder to get on the radar of young professionals as time goes on. 

And with the next stage in the supply chain technological evolution well underway and procurement’s potential for having a positive impact on society and the environment firmly in the headlines for the foreseeable, it might be high time to revisit whether your procurement function is being weakened by any archaic processes, or if legacy esourcing tools are acting as a deterring factor in attracting much-needed new talent. 


Building on the points above, here is a summary of 5 tips that may help to attract Gen Z workersin any open procurement roles you may have:

  1. Gen Z is the most tech-savvy generation yet, and they expect to use technology in their daily work. Highlight the ways in which procurement uses technology to drive value and efficiencies.
  2. This generartion also values work-life balance and flexibility. Consider offering flexible work hours, remote work options, and job sharing to appeal to this demographic.
  3. Gen Z is motivated by making a positive impact and creating meaningful change – so demonstrating how procurement contributes to the overall success of the organization and how it is making a difference in the world could be an effective means of attracting more of this next generation to your function.
  4. Gen Z values ongoing learning and development opportunities, so offer training programs, mentorship and cross-functional projects to help them grow and develop their skills.
  5. Finally, Gen Z values diversity, inclusivity and collaboration. Ensure that your procurement team reflects the diverse backgrounds and perspectives of the communities it serves, and create an environment where all voices are heard and valued.

To really drive home the value of tip 1, in this golden age for advancements in procurement technology it is vitally important that companies adapt, lest they be out-competed by nimbler competitors in the marketplace and in their recruitment efforts. As McKinsey analysts wrote as far back as 2019 (prior to the pandemic) “only by hiring, training, and retaining people with digital skills will procurement be able to deliver in an increasingly disrupted and competitive landscape” – and today that message rings truer than ever.

At Keelvar, our Sourcing Optimizer platform marries optimization power with the usability that this next generation of workers look for in a sourcing technology solution, and will go a long way towards convincing tech-savvy young professionals that your company is the right fit for them.

Through the addition of modern technology to your strategic sourcing toolkit, you will be helping to enable the success of a younger team member who might not have the decades of experience of their predecessor to fill those shoes much more effectively.

Talk to us today about how Keelvar's solutions can benefit your digital transformation journey. For more information, contact us here.

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