CORK, Ireland -- 20 October 2021 – Keelvar – the leading global provider of intelligent sourcing optimization and automation solutions – today announced further expansion into global supply chain-driven enterprises with the addition of 11 new customers ending its third quarter. This follows the company’s record growth in the first half of 2021. Year to date, 21 new global enterprises have selected the company’s SaaS solutions for sourcing optimization and intelligent sourcing automation.

New customers added include Microsoft; Tesco PLC; Royal Friesland Campina; Mauser Packaging Solutions; KK Wind Solutions; Musgrave Group Ltd., Ireland’s leading food retail, wholesale and food service company; and others in retail, consumer goods, food and beverage manufacturing, logistics, and diversified manufacturing.

“As sourcing complexity continues to increase and more negotiations are happening ‘off contract’ due to supply chain volatility, procurement leaders recognize the need to empower their teams with a solution that can optimize and speed supplier decisions for total value,” said Alan Holland, CEO and founder of Keelvar.

“We are very excited to support our new customer class of 2021 through rapid on-boarding and ROI realization amidst resourcing constraints, disruption and intense market competition as the need for sourcing modernization and automation rises.”

Keelvar’s products help procurement teams make more optimal supplier award decisions faster through its SaaS-based solutions. Its Sourcing Optimizer platform lets customers look at total value, by automatically combining cost and non-price insights and weighing multiple customer-defined scenarios. Its Sourcing Automation bots are software agents currently available for Ocean and Air freight procurement to digitize and automate frequent spot buying with higher quality at scale.

As a result of its growing roster of customers across industries, Keelvar is seeing deeper application in indirect and direct materials spend categories, such as ingredients, components, facility and professional services, and MRO, in addition to its bedrock handling of logistics and packaging procurement challenges. Sustainable sourcing is also increasing in practice within the Keelvar platform, said Holland.

In the past quarter, the company has made a number of key organizational advancements and has seen overall 50% growth of its workforce since the start of 2021. Keelvar added a new head of product, John Leenane, who brings over 20 years of tech solution and product planning experience to expand the company’s product team and processes to support increasing delivery demand.

The company appointed a VP of customer success, Valentina Roques, as well as customer success and service personnel in the U.S. to support its expanding North America user base. The company also recently hired a new head of people, Fiona Kelleher.

Additionally, the company recently achieved ISO 27001:2013 certification for its Information Security Management System (ISMS), to meet rising IT security requirements among mid-sized and enterprise clients.

For more information on Keelvar solutions and its customers, visit the company’s Resources at  

About Keelvar

Keelvar is moving procurement forward with its best-in-breed software for intelligent sourcing optimization and automation, designed for easy adoption, scale, and productivity. Keelvar’s SaaS-based award-winning products utilize artificial intelligence, machine learning, and category expertise to deliver purpose-built solutions that are delivering results for blue-chip global companies and mid-sized enterprises.

Customers are turning to Keelvar to advance their strategic sourcing journey spanning logistics, packaging, direct materials, and indirect spends. That momentum has resulted in Keelvar receiving $18 million in Series A funding in June 2020 and steady growth of its team worldwide, with headquarters in Cork, Ireland. Visit for more information.