Keelvar is looking for a Product Marketing Manager to help accelerate revenue growth and support the evolution of our product.
You will collaborate closely with the Director of Product Marketing and the Growth team to analyze customer behavior, craft compelling messages, deliver high-quality GTM programs, and build PLG experiences that drive adoption, usage, and revenue.
This position is ideal for a PMM with strong PLG experience, excellent execution skills, and a passion for data-driven growth.
We are proud to be a remote first company and this role can be based remotely in either Ireland, the UK, Germany or the US.
Develop compelling messaging, storytelling, and ICP for Keelvar’s upcoming product releases.
Partner with Growth to experiment with new upcoming product to prove value and demand.
Working with the Marketing team to develop compelling GTM campaigns driving pipeline and demand generation.
Shape the foundations of our PLG motion, lead PLG campaign strategy, and adoption-driving initiatives.
Develop and own Keelvar’s content strategy (planning, creation, internal enablement).
Support company growth with impactful storytelling, sales enablement materials, content briefs, pitch decks, competitive insights, and user-focused value props.
Conduct research on customers and prospects, analyse available data to uncover trends, personas, and jobs-to-be-done.
Translate findings into actionable messaging, experiments, and product-led campaigns that directly support Keelvar’s growth and pipeline generation.
Develop insights that shape product roadmap decisions and go-to-market strategy.
Own, measure and report back on Product Marketing KPIs (e.g. campaign activity)
- 3–5 years of dedicated Product Marketing experience in a SaaS environment
- Ideally, you have experience in PLG (product-led growth) – preferably in companies with self-serve or hybrid sales models.
- You have experience supporting GTM teams with messaging, competitive analysis, and launch execution.
- You have a track record of building value propositions and product narratives for enterprise software use cases.
- You have strong commercial analytical skills, you are comfortable with creating complex reports and proving ROI of Product Marketing activity.
- You are results oriented. Being highly organised and prioritisation of tasks is key for you. You like to cut through ambiguity and embrace change.
- You thrive in an environment of mutual respect, openness and collaboration. You enjoy getting things done at a quick pace.
- Passionate about start-ups and an entrepreneurial mindset.
- Bonus (not required): experience in procurement or supply chain platforms.
A remote-first company and we offer a positive work culture.
Competitive salary with a Series B backed, fast growing organisation
25 days holidays increasing to 26 after 3 years and increasing again to 27 after 5 years. Plus your birthday off on us!
Flexible working hours with a positive approach to work - life balance
An inclusive, collaborative, innovative culture with a Series B backed, fast growing scale-up.
Generous leave offerings including Wellbeing days
Technology that enables you to perform to your best
We are a diverse group and we intend to continue to attract and retain diverse talent in our organisation. We're committed to an inclusive and diverse Keelvar. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
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