Keelvar is looking for a strong Product Marketing Manager (PMM) to accelerate our revenue growth and help shape the future of our AI-native sourcing platform. In this role, you’ll work closely with Product Marketing, Growth, GTM and Product to analyze customer behavior, craft compelling narratives, and build high-impact GTM and PLG programs that increase adoption, usage, and revenue.
This is an ideal role for a PMM with strong PLG experience, exceptional execution skills, and a passion for data-driven growth in a fast-moving SaaS environment
We are a remote first company and this role can be based remotely in either Ireland, the UK, Germany or the US.
Go-to-Market & Messaging:
Develop compelling messaging, storytelling, and ICP for new and existing products.
Partner with Marketing and Growth to build and launch high-impact GTM campaigns that drive pipeline and revenue.
Create product narratives and value propositions that resonate with enterprise buyers and practitioners.
Deliver sales enablement materials, pitch decks, competitive insights and user-centric value messaging
PLG & Experimentation:
Shape and evolve the foundations of Keelvar's PLG motion.
Work with Growth to experiment with early-stage and upcoming products to validate value, demand and activation layers.
Build product-led experiences, content and campaigns that drive acquisition, activation and expansion through self-serve or hybrid funnels.
Customer, Market & Data Insights:
Conduct customer and market research on customers and prospects to unlock jobs-to-be-done, market trends, key personas and adoption friction.
Translate insights into actionable messaging, experiments, product improvements and GTM optimizations.
Provide competitive intelligence that informs product roadmap, positioning and go-to-market strategy.
Content & Enablement:
Own and execute the content strategy across the product marketing lifecycle (planning, creation, enablement).
Create compelling assets that support awareness, onboarding and adoption.
Measurement & Reporting:
Own and repot on Product Marketing KPIs (campaign performance, adoption signals, messaging impact and contribution to pipeline/revenue).
- 3–5 years of Product Marketing experience in B2B SaaS or marketplace environment
- Experience with PLG models, ideally in self-serve or hybrid funnel environments.
- Strong GTM foundations with experience developing messaging, competitive insights and launch plans.
- Proven ability to craft value propositions and product narratives for enterprise use cases.
- Data-driven, with strong analytical skills and experience building reports that demonstrate ROI and guide decision-making.
- Highly organized, comfortable prioritizing in fast-moving environments and able to cut through ambiguity.
- You thrive in an environment of mutual respect, openness and collaboration. You enjoy getting things done at a quick pace.
- Entrepreneurial mindset and passion for high-growth, innovative tech environments.
- Bonus (not required): experience in procurement, supply chain or adjacent enterprise workflow platforms.
A remote-first company and we offer a positive work culture.
Competitive salary with a Series B backed, fast growing organisation
25 days holidays increasing to 26 after 3 years and increasing again to 27 after 5 years. Plus your birthday off on us!
Flexible working hours with a positive approach to work - life balance
An inclusive, collaborative, innovative culture with a Series B backed, fast growing scale-up.
Generous leave offerings including Wellbeing days
Technology that enables you to perform to your best
We are a diverse group and we intend to continue to attract and retain diverse talent in our organisation. We're committed to an inclusive and diverse Keelvar. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
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